A SaaS veteran with 18 years of experience growing startups at every stage, I combine product management, marketing, and sales expertise to create strategies that put the user at the heart of GTM.

I have helped grow startups from infancy all the way through multi-national, multi-product, post-IPO stages, leading Product Management, Product Marketing, Solutions Engineering, and Research teams. My focuses are team enablement, data-based roadmaps, process efficiency, and stakeholder management. I can help you with short and long-term engagement to bring your plan to reality or your reality to the next level.

Clarify next steps for your startup’s strategy or operations.

You have vision, you have momentum, and you may even have a solid strategy. I can help you connect the dots, turn strategy into plan, build teams, and create the system that keeps the whole thing running.

Build a successful Product team and the right roadmap.

Finding the right PMs, researchers, and designers is just one piece of a good Product org. Creating a process that turns strategy into input, ideas into a plan, and a set of possibilities into an ambitious and feasible roadmap.

Develop learning and performance tools and standards.

A critical ingredient of success is having teams that are equipped, objectives that are clear and measurable, and expectations that are enforced. I can help you put all of this into place in a way that is scalable.

Get a right hand for the CEO to help bring order and clear a path.

A Chief of Staff can be invaluable to a founder or CEO by seeing blind spots, communicating easily with everyone from the board to front-line teams, helping with strategic decisions, and preventing problems before they even exist.

Testimonials

  • Dax Dasilva, CEO, Lightspeed Commerce

    I worked with Brad from the beginning. I worked with Brad from the beginning. I worked with Brad from the beginning. I worked with Brad from the beginning. I worked with Brad from the beginning. I worked with Brad from the beginning.

  • Mike Levine, President, Cardata

    I worked with Brad from the beginning. I worked with Brad from the beginning. I worked with Brad from the beginning. I worked with Brad from the beginning. I worked with Brad from the beginning. I worked with Brad from the beginning.

  • Amy Molyneux, Tech Leader & Consultant

    I worked with Brad from the beginning. I worked with Brad from the beginning. I worked with Brad from the beginning. I worked with Brad from the beginning. I worked with Brad from the beginning.

  • Zack Brown, Sales Leader & Consultant

    I worked with Brad from the beginning. I worked with Brad from the beginning. I worked with Brad from the beginning. I worked with Brad from the beginning. I worked with Brad from the beginning.

Professional Experience

2021-2024 - CARDATA (Toronto/remote)

Head of Strategy and Product

Initially hired on as a consultant to help structure the company for early-stage growth, I was offered a full-time role that encompassed advisor and coach, part of executive leadership team, and eventually took on the Head of Product role to help build the practise and its relationship to Marketing, Sales, and Engineering. 

  • Developed a board-approved 3-year business strategy in direct collaboration with co-CEOs, and created data-backed detailed 12-month roadmap for web and mobile strategies

  • Created product development process from strategy through to prioritization, execution, testing, and launch.

  • Defined organizational structure for Support, SE, and Customer Success.

  • Designed employee onboarding, streamlined departmental structure, and enhanced cross-team communication.

  • Collaborated with Marketing to translate market research into product strategy.

2006-2020: LIGHTSPEED COMMERCE (Montreal)

One of the key people to help build Lightspeed from a small, Mac-based POS solution with revenue around $250k and 10 employees in 2005, to a global, multi-product, cloud/mobile/ecommerce platform with total revenue of $120M and 1500+ employees in 2020. Lightspeed was valued at $1.4B at its IPO in 2019. 

VP of Product Management & Product Marketing (2018-2020)

Unify business strategy, market research, user data, and acquisitions to distill vision, build roadmap, and build clear two-way communication between all stakeholders. 

  • Implemented research-driven prioritization to guide product roadmap, equipped stakeholders with benefits, messaging, and change management channels to maximize launches.

  • Prepared customers and GTM teams for launches with defined success metrics, messaging, change management to ensure readiness and goal alignment.

  • Built excitement for annual product roadmaps through stakeholder collaboration.

  • Partnered with Engineering to streamline product development processes. Defined a concept-to-launch framework.

  • Grew product department from 2 PMs to a team of a 15 across 3 countries.

  • Contributed to Lightspeed's industry leadership, particularly in retail space. 

Director of Product Management (2016-2018)

Build strong relationship within fractured PM team, and strengthen relationship with GTM teams. 

  • Led product managers in delivering strategic initiatives that met user needs, drove business growth, and addressed legacy technical debt. 

  • Fostered cross-functional alignment across Product, Marketing, Sales, Engineering, and Support. Built cohesive strategy and communication.

  • Inspired the organization with the annual product roadmap, aligning efforts toward shared goals.

  • Launched innovative products that reinforced Lightspeed's position as a commerce technology leader.

  • Communicated complex product strategies effectively to internal teams, users, key accounts, resellers.

Director of Sales Engineering (2012-2016)

  • Built the Sales Engineering function from the ground up. Positioned it as a key player in the customer journey and a vital technical advisor for internal teams. 

  • Grew the team from 1 to 25 worldwide of product specialists who built technical solutions for particular customer needs. 

  • Developed improved technical solutions and training resources across products and markets.

Training Manager (2006-2012)

  • Joined as 5th employee, wrote user manual, built training department, built reseller channel in collaboration with Sales, did sales/support to establish customer base. 

1992-2006: EARLIER CAREER

  • Account Manager, Synnex Canada, Montreal

  • Sales Manager, B Mac Computers, Montreal

  • Inside Sales Manager, Onvia.com, Vancouver

  • Retail Sales & Sales Manager, Westworld Computers, Vancouver

Contact me

Email
brad.malmberg@gmail.com

Phone

LinkedIn
https://www.linkedin.com/in/bradmalmberg